Our Story

  • Growing up as a dark skin Black girl in a predominantly white small town, I’ve never really considered myself to be “beautiful”, or felt seen in the beauty industry. None of my friends looked like me, and neither did the models in skincare ads. I tried countless products, just for them to irritate my sensitive skin even more. On top of that, I had “proof of acne”: my dark spots.

  • I started Aurganics during quarantine in 2020 when I was 17. However, I was making organic bath and body care – not skincare. Until customers started asking me questions about repurposing products, like if they could use a body scrub on their face (please don’t!). While I could answer some, my advice was as good as theirs, and I knew I could be doing more.

  • So I did. I started researching, and I became obsessed with learning about herbalism, plant-based ingredients, and hyperpigmentation. During the summer of my junior year, I got my Diploma in Organic Skincare Formulation from Formula Botanica to learn how to create all-natural, high-quality products that actually treat the needs of people who look like me.

  • Sarah founder of Aurganics at Pop up shop

    Our mission is to revolutionize the skincare experience for melanin-rich glow-getters, who, like me, felt ignored by the industry, and questioned their inherent beauty. Thanks so much for being here! Let's keep glowing and growing together.


    Sarah Houston

    Founder and Formulator


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The skincare industry is still ignoring melanin-rich skin.

The deeper one's complexion, the more prone they are to hyperpigmentation, or dark spots, after a breakout.

Yet most acne products aren't made with melanin-rich skin in mind.

  • 80%

    of participants in U.S. dermatological clinical trials are White (JAAD, 2023)

  • 63%

    of women of color feel ignored and unseen by the industry (LeCerre, 2020)

  • 2.9x

    the likelihood of Black customers to be dissatisfied with their skincare (McKinsey, 2022)

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Revolutionize the skincare experience for melanin-rich glow-getters.

Because our skin is worth more than gold (Au).