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Partner Spotlight

AUGUST 2026

About our Partner

Who is Alicia Francis?

Alicia Francis is a licensed esthetician and the owner of Smooth by Alicia in Manhattan, New York City. She focuses on effective treatments for melanated skin, offering facials, acne care, help with hyperpigmentation, and brow services. Alicia combines relaxation with real results, so her clients can feel confident and comfortable in their skin.

Partner Glow-file

Name
Alicia Francis
Business
Smooth by Alicia
Location
99 Madison Ave, New York, NY 10016
Years in business
3
WHAT INSPIRED YOU TO START SMOOTH BY ALICIA?
WHY DID YOU CHOOSE AURGANICS FOR YOUR BUSINESS?

WHAT INSPIRED YOU TO START SMOOTH BY ALICIA?

"I started Smooth by Alicia because I knew I wanted to work in the beauty industry. I love the beauty industry, and I wanted to be able to serve people in a way where I'm helping them feel beautiful, but I'm also giving them results. So my philosophy is to blend relaxation with results.

Some people don't know this, but I actually started only doing eyebrows. In the beginning, I started with just my waxing license, and then I went back to school for aesthetics when I decided, you know what, I want to dive into skin care and I want to provide facials. And you don't really focus on acne and hyperpigmentation."

WHY DID YOU CHOOSE AURGANICS FOR YOUR BUSINESS?

"I chose to partner with Aurganics because I appreciate that when I share it with clients, they can easily read and understand the ingredients. It’s an everyday product that doesn’t need a gradual introduction, which matters to me since I prefer not to have too many similar products. Since it’s aloe-based, I see it as a hydrating serum with brightening benefits, not just a brightening serum. Some people need extra hydration, but it also helps with hyperpigmentation, so it covers both needs. I think that’s really important. And remember, always wear sunscreen!"

Favorite way to use alpha glow?

"I like to use it after cleansing. First, I'll do a gentle cleanse, then apply it to damp skin. Since it's an aloe base, I don't want to apply it on dry skin. It's not going to be as hydrating. So I like to do that. Let it sit for a little bit, go in, you know, with moisturizer, and then, like I said, follow up with your SPF. If I'm using it in the Morning, you can definitely use it Morning and night.

I actually sold it to a client who had some hyperpigmentation on her chest, and I sold it to her there. So you can use it on your body as well."

What's Alicia's go-to cafe order?

Caramel latte with oat milk!

@smoothbyalicia

What is one of Alicia's morning rituals?

"What do I do in the mornings?

All right, I'm getting back into it. Making my bed up. Making my bed up. Because when I come back home, I'm not someone who's really in my bed unless I'm going back to sleep. I want to feel like I'm in, you know, a hotel. It's nice and neat. I like my bed to be made up, and it keeps me going throughout the day.

And a shower. I don't care if I shower at nighttime. I need to shower, one, you know, to cleanse my body. And then two, I need to wake up."

Skincare hot take

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"Not everyone needs to double cleanse or oil cleanse. Double cleansing should be reserved for the end of the day. Doing it both morning and night can leave your skin dehydrated and stripped of natural oils."

"Not everything works for everyone."

Click to flip

What's been on Alicia's playlist lately?

Octane - Don Tolivar
Alicia also enjoys R&B music and Cleo Soul!

As an esthetician, your job requires you to take care of so many people. What does a good self-care day look for Alicia?

Slow mornings

"For me, I'd say slow mornings. I wake up early pretty much every day. And I don't necessarily have to, but I like that. Time to move, slow shower, have my breakfast, and take my time. I need a massage, workout, and a good dinner. I say just a slow day."

"Stay consistent and put in the time. Sometimes the result comes with the time."

Looking back, what advice would you give to your younger glow-getter self?

And for our last question: when you are feeling overwhelmed, what keeps you motivated?

Being a mom, but most importantly, a woman

"Knowing this is my life keeps me motivated—I'm free to choose my path, guided by faith and trust in God. My son inspires me to see things through, and I value both motherhood and my identity as a woman."
About the author

Denisse Benito Gutierrez

Website Optimization Intern based in New York City, with a strong creative eye and passion for improving user experience and digital storytelling.

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