Aurganics’ How-To Guide to a Gentle, Irritation-Free Skincare Routine
Written by Sriya Jangam, Market Research Intern
In today's world, achieving the “glowy” and “dewy” finish can be challenging to achieve in the skincare world without harming the skin and its barrier. Many products promise a glowy skin effect but end up leaving the skin red, irritated, or over-exfoliated which can cause hyperpigmentation and irritation. And the more melanin you have in your skin, the more prone your skin is to hyperpigmentation, or dark spots, after a breakout.
What is an Irritation-Free Glow?
An irritation-free glow is an effortless glow that comes without mental or physical irritation.
About Alpha Glow
With the gain in popularity of plant-based ingredients and awareness around gentle, non-irritating skincare, our founder Sarah formulated the Alpha Glow Serum to fade dark spots and hyperpigmentation. It features the Glowy Trinity: three plant-powered ingredients that are more targeted for hyperpigmentation AND more gentle for sensitive skin. This way, we can give back to our community by providing a radiant, healthy-looking complexion without unnecessary irritation or compromising the skin barrier.
Our Mission
Aurganics was founded with a personal mission: Revolutionize the skincare experience for all by making melanin-rich skin a part of the conversation. Sarah, our founder, noticed that the skincare options for melanin-rich skin either 1) included harsh chemicals or 2) was ineffective on skin of color.
She realized there was a huge gap in the market for plant-based, gentle skincare designed to treat the needs of people who looked like her. Something that could nourish sensitive skin while getting rid of dark spots and discoloration.
We believe that our skin is worth more than gold (Au), meaning that everyone deserves a safe and enjoyable skincare experience–in other words, an irritation-free glow.
WTF is the "Glowy Trinity"?
At Aurganics, the phrase “Irritation-Free Glow” holds a lot of weight. We don’t play about our glow! Our custom formulation features the Glowy Trinity, designed to do exactly what you want it to without the B.S. Let’s break down each ingredient in this plant-based trio:
- Alpha Arbutin: Bearberry-derived; clinically proven to prevent new dark spots without irritation.
- Kojic Acid: Mushroom-derived; clinically proven to gently fade old dark spots without irritation.
- Licorice Root: Licorice-derived; clinically proven to soothe inflammation and even complexion.
Together, these ingredients work in sync to give your skin a glowy, even complexion without feeling sticky, goopy, or irritating.
The Perfect Gift Set for Glowing Skin
Holiday Glow Baux
Our Holiday Glow Baux is more than just your regular holiday goodie bag. It features our Alpha Glow Serum, A-Peeling Beauty’s Pumpkin Clay Mask, an Aurganics Guasha, an Aurganics Headband, AND a travel skincare gold pouch This limited-edition set is designed for skincare newbies + those who might be new to skincare and don’t know where to start!
This season, get ready to give the holiday glow to your loved ones. PRE-ORDER NOW and get $80 of value for just $49!
Pre-orders will ship on 11/29.
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